Why I Pursued A New Brand Design

Apr

23

2021

My insider scoop on working with With Grace & Gold and the WHY behind an all-new brand and web design for Chicago wedding florist Michaela Mantarian

This was a BIG (eek!) week for Michaela Mantarian as we officially make a name change to Michaela Mantarian Floral Design Co., launch a new brand, and to accompany it, the all-new MichaelaMantarian.com! We’ve been busy around here working with the FABULOUS With Grace & Gold to give the Michaela Mantarian brand design and web design a fresh, new look!

It was a dream to work with With Grace and Gold and I’ve gotta say, they NAILED my vision! Prior to this rebrand, my brand aesthetic felt disjointed, a little scrappy and honestly, just didn’t feel like me. I pursued a new brand and web design because, while I was confident in my ability to serve my clients in person, I wanted that same amount of confidence to pour into my online audience as well.

When we were in the initial design phase, I wanted my brand to feel elevated and yet still personal. It was important to me for everyone who landed on my website to feel like they were sitting across from me at a coffee shop. I wanted it to be infused with floral inspiration, helpful information, and lots and lots of all things Michaela. My clients-turned-friends know just how important it is to me to have a personal relationship with them. I hope ANYONE who lands on my website knows that now too!

I owe a HUGE thank you to Joelle Ballweg my copywriter and wizard with words! She took jumbled-up videos of me rambling and turned them into beautiful sentences that capture the heart of who I am and my brand. Plus she not only is a beautiful writer, but creates copy that actually converts into paying clients! I am forever grateful!

I owe another thank you to my business and launch mentor Kara Evans! She helped me articulate and come up with a strategy for launching all the goodies this week. Prior to coming to Kara, I had no goals and no idea how to pull off a successful launch. I’m so grateful for her wisdom which helped me enjoy every second of this week’s launch.

So, throw the flower petal confetti! Michaela Mantarian Floral Design Co. is finally here! Let me know what you think of the new look! Drop a comment below and let me know your thoughts! I’d love to hear what you think!

Thank you again for cheering with me this week! I am so grateful for you and for your celebration!

  1. Jo says:

    So much fun! I love being able to just hang out on your website and learn the little things about you. You can’t always find that in a florist! SO SPECIAL. p.s. IG needs more of Emmie chewing stems, okay?! *needs*

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