The Business of Flowers
The Business of Flowers
Honest, strategic mentoring for wedding florists navigating bookings, pricing, systems, client experience, and sustainable growth in a changing industry.
1:1 MENTORING FOR WEDDING FLORISTS
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Let’s Talk Through Your Season
Stop exhausting your creative energy trying to navigate this business alone.
Does this sound familiar?
- Your bookings aren’t looking quite like they have in years past.
- You’re spending hours searching for answers, but still feeling unclear on your next step.
- Your client experience feels reactive instead of intentional.
- You know your pricing and systems need work, but you’re not sure where to begin.
- Burnout is creeping in, and the business side of floristry is draining your creativity.
- You want honest perspective from someone who truly understands the florist world.
Running a wedding floral business asks a lot of you creatively, emotionally, and strategically. I’ve been there too.
You don’t have to navigate this season of business aLL on your own.
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
Each time I walk away with a clearer head.
— Maegan Ferguson | The Floral Pop
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Florists don’t just leave with strategy — they leave with clarity.
It's so nice to talk with someone who truly understands a florist's world.
Through 1:1 mentoring sessions, Michaela helps wedding florists navigate pricing, systems, bookings, client experience, and sustainable business growth with clarity and confidence.
Every mentoring session is tailored to the season of business you’re in.
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
Designed for florists seeking honest guidance, strategic clarity, cleaner systems, and a more sustainable approach to business in today’s evolving wedding industry.
You don’t have to build your business alone.
1:1 Mentoring Sessions for Florists
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Inquire About Mentoring
• Ask-me-anything style mentoring calls with honest, industry-informed guidance
• Strategic support around pricing, bookings, workflows, and sustainable growth
• Client experience and inquiry flow refinement
• Website, messaging, and online presence audits
• Systems support to help your business feel cleaner and more intentional behind the scenes
• Personalized guidance tailored to your current season of business
Sometimes clarity changes everything. My goal is for you to leave each session feeling encouraged, equipped, and confident in your next step. 🤍
I still remember how overwhelming the floral industry felt when I was first starting out. I spent countless hours searching for answers, trying to piece together what it actually took to build a thriving floral business.
Under the guidance of my own mentor-turned-friend, I gained not only confidence in my creative work, but clarity in how to navigate the business side of floristry, too.
At the time, the industry often felt closed-off and difficult to break into. Maybe you’ve felt that too.
Now, after building a 6-figure floral business and serving over couples for over a decade, one of the greatest honors of my career is helping other florists navigate their own seasons of growth with honesty, encouragement, and strategic support.
Whether you’re refining your systems, navigating slower bookings, elevating your client experience, or simply craving clearer direction, there’s a seat for you here.
Meet your Florist Mentor
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
Meet Your Florist Mentor
To ensure every florist receives thoughtful, personalized support, mentoring availability is intentionally limited each season.
What changed everything for me was mentorship.
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Inquire About Mentoring
A conversational mentoring session designed for florists seeking quick clarity, honest perspective, and actionable guidance on the questions currently shaping their business.
Ask Me Anything Session
Ask Me Anything Session
Investment begins at $75/hour
Choose Your Mentoring Experience
Ideal for florists needing strategic direction without committing to a larger deep-dive session.
Every mentoring session is thoughtfully tailored to the season of business you’re navigating and the support you need most.
A focused 1:1 mentoring session designed to help you work through a specific challenge in your floral business with strategic clarity and actionable next steps.
Topics include but aren't limited to:
Business Deep Dive Session
Business Deep Dive Session
Investment begins at $125/hour
Ideal for florists seeking focused guidance, honest feedback, and strategic support tailored to their business goals.
- Pricing & profitability
- Inquiry and booking flow
- Client experience refinement
- Workflow and systems organization
- Website and messaging audits
- Portfolio and brand direction
- Sustainable business growth
- Marketing strategy
- Flower cart or retail expansion
- Industry-specific troubleshooting
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Let’s talk through
your season.
Here’s How Mentoring Works
THE PROCESS
Step 03.
We’ll meet virtually for a thoughtful, honest conversation designed to help you move forward with greater clarity, confidence, and direction.
Step 02.
You’ll receive a follow-up email with scheduling details, availability, and a short questionnaire so we can make the most of our time together.
Submit the mentoring inquiry form and share a little about your business, current challenges, and what kind of support you’re looking for.
Submit Inquiry →
step 01.
Our sessions together get to the root of the things I'm working through in my business
— Katherine Martin | Duet Floral Studio
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KIND WORDS FROM FELLOW FLORISTS
and I always walk away with actionable ideas (and her SUPER detailed notes).
I've had an exceptional experience with Michaela as a floral mentor.
More than surface-level advice, these sessions create space for thoughtful conversation around the systems, strategy, and sustainability behind a thriving floral business.
Whether you’re navigating slower bookings, refining your client experience, cleaning up backend systems, or simply craving honest industry perspective, mentoring sessions are designed to meet you where you are and help you move forward with intention.
Mentoring conversations often include topics like:
Sometimes the most valuable next step isn’t another course or tutorial — it’s an honest conversation with someone who understands the florist world firsthand.
You don’t have to navigate this business alone.
Frequently Asked Questions
Q: Who are mentoring sessions for?
Mentoring sessions are designed for both newer and established florists seeking strategic guidance, industry perspective, cleaner systems, stronger client experience, or support navigating a changing wedding industry.
Q: Do I have to be a wedding florist?
Nope! While much of my experience is rooted in weddings and events, mentoring can support florists in a variety of business models including flower carts, retail, and creative entrepreneurship.
Q: What can we cover during a mentoring session?
Sessions are fully customized, but common topics include pricing, bookings, client experience, systems, workflows, branding, marketing, portfolio refinement, and sustainable business growth.
Q: What if my bookings are slower this season?
You are absolutely not alone. Many florists are navigating shifts in inquiry volume and booking timelines right now. Mentoring sessions are designed to help you process those challenges strategically and move forward with clarity.
Let’s Stay Connected
Thoughtful Resources for Florists
Whether you’re navigating slower bookings, refining your client experience, or simply looking for thoughtful encouragement from someone who understands the florist world, this space was created for you.
Enter your email to receive The Business Alignment Audit — a thoughtful resource designed to help florists identify what’s working well, what feels disconnected, and where their business may need more clarity or support.
You’ll also receive occasional notes filled with honest industry perspective, practical business insights, and encouragement for every season of business.