The Business of Flowers
The Business of Flowers
CUSTOM COACHING AND CLEAR ANSWERS FOR THE CREATIVE TRYING TO TURN THEIR SIDE HUSTLE INTO A SUCCESSFUL CAREER
1:1 Coaching into the Floral Industry
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Let's get started
Stop exhausting your creative energy trying to figure this out on your own.
Does this sound familiar?
- Passionately trying to turn your creative outlet into a business but slowly and surely losing hope that it’s even possible.
- Sifting through hours of floristry youtube videos after working your normal 9-5 and *still* not finding the answers you’re looking for.
- Mustering up the courage to ask another florist for answers, and when you do, you get ghosted.
- Feeling overwhelmed by the endless little things it takes to run a business (email marketing, pricing yourself correctly, unforgettable client experience, and, uh, do I really need to buy that refrigerator?!)
- Feeling too vulnerable but needing that outside professional perspective to take a peek into your business and help it stand out in the industry.
RUNNING A BUSINESS FROM THE GROUND UP TAKES ALL YOU HAVE. I’VE BEEN THERE BEFORE.
Rest assured. The answers are waiting for you, too.
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
Michaela went above and beyond to assist me with the pricing structure for my own client’s wedding flowers. Her guidance and expertise made the entire process a breeze.
— Mariah | Mariah Lea Florals
Michaela always provides me with realistic advice but also encouraging advice. She reassures me that I am capable of pursuing my creative passions!
— MaCi V
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- Opportunities to pick the brain of a florist industry educator, ask-me-anything style
- Deep dives into specific topics that a Google search can’t answer
- Marketing and social media refresh through an audit of your sales pages and online presence
- In-person workshops, hands-on training, and brand photography for your portfolio
- Online coaching sessions for students near and far
- More on all these services below!
And psst… If you’re wondering, this isn’t too good to be true. Here’s how:
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
Designed specifically for you to bypass years of trial and error, gain confidence to book your dream clients, and turn your hobby into a profitable business.
It’s time to take your craft seriously.
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The Business of Flowers: 1:1 Coaching Here
1:1 coaching for actionable and practical next steps
I can still remember the instant tears when I finally created the bouquet I’ve always dreamt of – you know the one, stunningly in your head but almost impossible to translate through your hands.
I was holding what I thought was impossible, and it finally happened because I was sitting under the guidance of my mentor-turned-friend, Bree, from Splendor of Eden.
I was in the thick of my wedding planning career, desperate for a creative outlet and an escape from the demands of my computer. Ironically when I was starting with flowers, I spent countless hours back in front of that same screen, scouring for any information I could about having a thriving florist career…
Want to know what I found?
Nothing.
To make matters worse, almost everyone I turned to in this flower world was closed-lipped and kept their secrets of success to themselves. Maybe you’ve experienced this kind of rejection, too.
A note from your flower industry expert + educator, Michaela.
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
A note from your flower industry expert & educator, Michaela:
My mentor changed my business, confidence, and work as an artist for the better.
Now, I’ve built a 6-figure floral business serving over 50 brides and clients. It’s not only given me a life where I get paid for my creative work but provides my family and me the freedom to vacation, play, dream, and rest well for years to come.
This can be your story, too.
Whether you’re taking a leap of faith and pursuing flowers for the first time, or you’re already an established florist who is hopelessly searching for a refresh to keep the dream alive, there’s a seat for you here. I’m passionate about setting the table for hungry florists to glean all they can.
It’s your season to flourish.
It’s time to take a chance on your dreams one. more. time.
P.s. coaching spots are intentionally limited to give my students dedicated time and attention
→ get your session started here.
Your chance to pick the brain of a flower industry expert. From florist business strategy to personal success stories from my floral design company. This will be a rapid-fire question time, so bring me what you have!
Ask Me Anything Session
Ask Me Anything Session
Investment begins at $75/hour
You’re a florist, not a marketing strategist. Chances are there are currently pages on your website that are either confusing your dream client or repelling them. Don’t underestimate the power of your online presence and how it leads to a full calendar.
You’ll receive fresh marketing and branding strategy with a follow-up coaching call. I’ll go through every page of your website and your various social media channels to see how clients are experiencing your online presence and structure.
Website and Social Media Audit
Website and Social Media Audit
Investment Begins at $250
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Get 1:1 COaching Today
Customize Your Coaching
Pairs well with a follow-up 1:1 coaching call to deep dive into a specific topic.
This isn’t a one size fits all deal. You get to decide what works best for you and your business goals:
1:1 deep dive into a specific topic that you’re struggling with. You’ll receive actionable next steps to watch your business thrive. Every deep dive comes with custom notes and an outline beforehand to maximize your coaching experience.
Topics include but aren't limited to:
Coaching Deep Dive
Coaching Deep Dive Session
Investment begins at $125/hour
Your chance to join me in my home studio where you’ll receive 1:1 hands-on teaching. You’ll start with a mechanics demo and an hour of personalized coaching, depending on your needs. Then we’ll wrap up the day with a stylized branded photography shoot, vital for your portfolio, email marketing, social media, and website.
In-Person Workshop Experience
In-Person Workshop Experience
COMING SOON
Multiple sessions are recommended for lasting success.
Those who book at least three sessions automatically get a website or social media audit as a bonus.
Sign up here to be on our waitlist!
- Pricing Structure
- Building Recipes
- Floral Design Portfolio Review
- Growing a Flower Cart Business/Selling at Markets
- Personalized Client Experience
- Systematized Workflows
- How to Book Your Dream Clients
- Social Media Presence and Marketing
- Other
Truthfully, you could spend an hour on Youtube *hoping* to find answers but exhausting your precious time, or you can spend an hour getting specific questions answered by an established florist.
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LEt's get Started
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Find out more
Fill out the 1:1 Coaching Contact Form.
Click here!
Step 02.
Check your inbox - you’ll find a questionnaire and my calendar availability. Simply select a time that fits best for your schedule.
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Step 03.
Take a breath of relief and get your coffee ready. Our coaching session is where the real beauty happens! We’ll meet in person or virtually, depending on your booking preference.
Here's how it works...
The next Steps
I've had an exceptional experience with Michaela as a floral mentor. Our sessions together get to the root of the things I'm working through in my business, and I always walk away with actionable ideas (and her SUPER detailed notes).
— Katherine Martin | Duet Floral Studio
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But are you using your time wisely?
Google and Youtube can only get you so far, but…
Investing in coaching from an experienced florist and industry educator is guaranteed to pay your business back in full.
Custom coaching answers questions like...
- How do I start a florist business or become a freelance florist?
- What tools do I need to have a successful career in flowers?
- What are tips to stand out in the flower and wedding industry?
- What kind of education do I need to become a florist?
- What are the best ways florists can market themselves?
- What do florists typically charge for weddings?
- How do I sell flowers at farmer's markets?
- How do I make a profit as a florist
- And more!
Don’t let your business fall into the hands of a search engine, friend.
Bypass years of trial and error by following the proven path of someone who’s gone before you.
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Get started Today
Your craft is only as great as the time you invest in it.
Holiday Out of the Office Notice
I'll be completely out of office from December 14–22. I'll also have limited access to emails during the Christmas holiday (December 24–27).
I'll respond to all messages as soon as I can after my return.
I joyfully look forward to connecting with you when I am back at my computer!
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