The Florist's Pricing Course
Your guide to profitable floral proposals, confident flower ordering, and sustainable floral business growth.
pricing wedding flowers with confidence
building a profitable floral business
creating sustainable profit margins
floral proposal templates and systems
education for wedding florists
flower ordering with clarity and confidence
growing a business that supports your life
profitable proposals and intentional growth
floral pricing strategies that actually work
helping florists charge what they're worth
You have a gift with flowers. You have a love for creating something beautiful and new with your hands. But now? You need the tools to turn your passion into a thriving career that works for you instead of the other way around.
It’s time to take your career as a florist seriously and learn to charge what you’re worth in this industry.
Confident Pricing. Profitable Proposals. A Floral Business That Actually Pays You Back.
Learn How To Price Wedding Flowers Profitably And Build A Sustainable Floral Business
There's so much secrecy around florist pricing, but I'm about to blow the doors wide open.
Okay, be honest with me…
You’re basically taking shots in the dark and hoping it will all work out in the end. You’re losing money (and time), underquoting, and second-guessing on every proposal. You wish there were a way to send proposals to dream clients that won’t leave you defeated when all is said and done.
You're in the dark when it comes to pricing wedding flowers profitably.
You need a profitable floral business that supports your lifestyle.
You're burnt out from undercharging and overworking -- or heading there.
This course teaches wedding florists how to confidently price wedding flowers, create profitable proposals, calculate floral profit margins, and build a sustainable floral business.
What if you could book fewer weddings and make more profit?
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When your pricing is built on strategy instead of guesswork, you no longer need to fill every weekend on your calendar just to make ends meet. You'll learn how to confidently price wedding flowers, create profitable proposals, and account for every cost, so each event works harder for your business. The result? More profit, less stress, fewer late nights revising proposals, and more time for the people and experiences that matter most.
You fell in love with working with flowers for a reason, but as time went on, you realized that running a floral business needs strategy and systems to remain sustainable and profitable. You’re feeling anxious and hoping this career can provide for you financially.
Playing with flowers? A thing of the past. Now, you feel the weight of them as you try to maintain a floral business and a personal life. You’re downright exhausted, and for good reason. You’re desperate to find a way to get time freedom back into your life and not feel overrun by your business.
Hey, I get it. Talking about money can be awkward, but that’s no reason for you to remain stuck in the cycle of doubting your worth, consistently undercharging, and losing profit in countless ways that slip under your nose.
I’ve seen too many florists give up on their dreams because of a lack of guidance and answers to pricing questions that aren’t as complicated as you may think…
What Florists Are Saying About The Pricing Course
“Michaela not only walked alongside me through the growing pains of starting a new business but she’s given me such meaningful advice. From understanding market dynamics to crafting pricing that makes sense to me and resonates with my clients, she has instilled in me the confidence I needed to take that next step in my business.”
The Florist's Pricing Course teaches wedding florists how to price wedding flowers, create profitable proposals, calculate floral profit margins, and build a sustainable floral business.
I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you! I’ll take inspiration from your color palette and dream aesthetic and turn it into an exquisite floral design that tells the unique story of you!
floral proposals
pricing with confidence
custom pricing templates
flower ordering
proposal process
wedding florist pricing
clarity over guesswork
INTRODUCING
Learn how to confidently price wedding flowers, create proposals faster, and build a floral business that supports your life.
THE FLORIST’S PRICING COURSE
Take a peek behind the scenes at the pricing structure, ordering process, and proposal workflow I use in my own floral business.
Know exactly how to account for flowers, labor, mechanics, and profit so you can send proposals without second-guessing yourself.
Use customizable templates and proven systems that help you spend less time behind a screen and more time doing the work you love.
Learn The System
Price With Confidence
Get Your Time Back
Real Results From Floral Business Owners
“Michaela not only walked alongside me through the growing pains of starting a new business but she’s given me such meaningful advice. From understanding market dynamics to crafting pricing that makes sense to me and resonates with my clients, she has instilled in me the confidence I needed to take that next step in my business.”
→ Create custom floral proposals in 15 minutes or less
→ Use a florist pricing template that grows with your business
→ Calculate flower costs, labor, and profit margins without guessing
→ Place floral orders knowing your numbers actually work
→ Stop undercharging and build a sustainable wedding floral business
→ Spend less time in spreadsheets and more time designing
→ Create a business that supports both your income goals and your lifestyle
Hey, floral friend!
If you're ready to...
… then you’re in the right place.
Learn how confidence impacts pricing decisions, proposal creation, and ultimately the success of your floral business. We'll cover the mindset shifts that help wedding florists stop undercharging and start building sustainable pricing structures.
Build Your Pricing & Proposal System
I'll walk you through the exact pricing structure, floral proposal process, and customizable pricing template I use in my own business. You'll leave with a repeatable system you can use for every inquiry, proposal, and wedding.
Know Your Worth and Price With Confidence
GROW YOUR BUSINESS
Once your pricing foundation is in place, you'll learn how to scale intentionally, increase revenue without increasing overwhelm, and build a floral business that supports both your goals and your lifestyle.
A Floral Pricing System That Helps You Charge With Confidence
Module 01
Module 02
Module 03
Three practical modules covering florist pricing, floral proposals, business systems, and sustainable growth.
Hi, friend. I'm Michaela.
Before becoming a wedding florist, I spent years in wedding planning, which taught me that beautiful celebrations aren't built on creativity alone -- they're built on thoughtful systems behind the scenes.
When I started my floral business, pricing was the biggest question mark. Like so many florists, I found myself wondering what to charge, how to account for labor, whether I was making enough profit, and why conversations around pricing felt so secretive.
Over time, I built a pricing and ordering system that changed everything.
In just a few short years, that system helped me grow a six-figure floral business, confidently serve the clients I love, and create a career that supports my family without consuming every hour of my life.
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Meet Your Florist Mentor
Today, my work has been featured in publications including PEOPLE, Magnolia Rouge, Style Me Pretty, and Wedding Sparrow -- but the achievement I'm most proud of isn't a publication feature.
It's the freedom.
The freedom to confidently send proposals. The freedom to know my numbers. The freedom to say no to weddings that aren't the right fit and wholeheartedly say yes to the ones that are. The freedom to spend less time behind spreadsheets and more time designing, serving my clients, and being present with my family.
I created The Florist's Pricing Course because I believe more florists deserve that same confidence.
Inside, I'm sharing the exact pricing framework, proposal process, and systems I use in my own business today so you can stop guessing, start charging with confidence, and build a floral business that supports the life you want to live.
I'm so glad you're here.
As Seen In:
Featured by wedding and lifestyle publications including Chicago Style Weddings, Modern Luxury Weddings Chicago, Style Me Pretty, and Wedding Sparrow.
My Current Industry Pricing Breakdown Guide: Expanded Edition
Exclusive Course Notes
How-to Customize Pricing For Your Business
The Floral Estimate Template for 15-minute Proposals
Real life wedding exampes
1:1 Early Bird Coaching Call
wedding flower pricing guide
floral proposal template
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pricing wedding flowers confidently
floral business education
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flower ordering systems
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wedding floral proposals
The exact pricing system, proposal templates, and floral business tools I use to confidently quote, order, and grow my business today.
The Pricing Framework Behind My Six-Figure Floral Business
M
- My complete florist pricing framework
- Current wedding flower pricing guide and industry benchmarks
- Floral proposal template for 15-minute proposals
- Pricing customization workbook
- Real wedding spreadsheets and ordering examples
- Three step-by-step video modules
- Course notes and implementation guides
Total Value = $389.00
Investment: $159.00
A Pricing System That Grows With You.
For the new florists and the seasoned.
✓ Know what wedding florists are currently charging in today's market
✓ Price wedding flowers with a repeatable system instead of guesswork
✓ Send proposals confidently knowing your numbers are covered
✓ Order flowers with clarity and accuracy
✓ Create custom pricing templates that grow alongside your business
✓ Spend less time crunching numbers and more time designing
✓ Build a floral business that supports your life-- not consumes it
Q: How do I access the course?
Frequently Asked Questions
You'll receive instant access immediately after purchase, including all course materials, templates, spreadsheets, and bonus resources.
Q: Is this course for new florists or experienced florists?
Both. Whether you're pricing your first wedding proposal or refining a system you've used for years, this course helps you confidently price wedding flowers, create repeatable proposals, and build a pricing structure that grows with your business.
Q: How long does the course take?
Q: Will I have access forever?
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custom florist pricing template
profitable wedding proposals
floral business systems
flower ordering with confidence
pricing with clarity
Your talent isn't the problem.
Most florists aren't taught how to confidently price wedding flowers, create proposals, or build a system that supports the life they want. They're expected to figure it out on their own. So they spend hours creating proposals, second-guessing their numbers, and wondering if they're charging enough to actually support the life they want.
The Florist's Pricing Course gives you the exact framework I use to confidently price weddings, create proposals faster, and make business decisions from a place of clarity instead of guesswork.
The right pricing system doesn't just change your numbers -- it changes how you run your business.
The same wedding florist pricing system that helped me build a six-figure floral business can help you create more confidence, more consistency, and more freedom in yours.
It can do the same for you. And I'd love to show you how.
Imagine opening every proposal knowing exactly what to charge, what to order, and what your business needs to thrive. That's the confidence waiting for you on the other side of this course.
READY TO PRICE WITH CONFIDENCE?
time freedom
charge your worth
confidence over guesswork
freedom through systems
sustainable growth
book with intention
create with confidence
